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AI Singapore Meetup – Customer Analytics

October 18, 2018 @ 7:00 pm - 9:00 pm

AI Singapore is happy to host 2 speakers, Mr Mike Sherman and Dr Guo Lei for our October meetup on Customer Analytics.


Speaker #1 – Mike Sherman
Title: 10 Things We Wish Someone Had Told Us About Customer Analytics

Mike Sherman has recently published his first (and last) book, titled “52 Things We Wish Someone Had Told Us About Customer Analytics”. In his speech, Mike will share excepts from these 52 lessons (and a few others) addressed at bridging the gulf between analytics professionals and their end users.

This book provides invaluable guidance for realizing business value from consumer insight analytics efforts.

Speaker #2 – Dr Guo Lei
Title: Customer Analytics: What Has Gone WrongUsing historical data is a double-edged sword. Although we can learn from the past, it will also hinders our creative thinking and progress. Arguably, historical data often fails in predicting customers’ future needs. Most customer breakthroughs originate from a unique ‘insight’ – the identification of an unmet need. To create a customer insight for tomorrow, we need to understand problems from a human perspective, and to find meaningful purpose behind innovation. Guided by behavioural research, you will learn new ways to uncover insights behind what customers need and desire and practice relevant techniques in searching for novelty and usefulness of customer insights.

Meetup Details

Date: 18 Oct 2018
Time: 7pm – 9pm (Registration starts at 6.45pm)
Venue: Seminar Room
innovation 4.0
3 Research Link
Singapore 117602

Speaker Profiles

Mike Sherman

Independent marketing, Big Data and insights consultant

Mike has almost 30 years of marketing, market research and CRM/Big data experience. He helps companies address marketing opportunities through understanding end users needs, turning them into insight/data specifications and converting that output into clear, actionable results.

Mike began his career at Procter & Gamble, where he managed both new and established brands. Mike spent 17 years with McKinsey & Company; while there, he created their Asia-Pacific marketing practice and was a founder of their global CRM practice. Mike was also Global Head of Knowledge Management for Synovate, where he lead efforts to improve the value clients obtain from research. At SingTel and Hong Kong Telecom, he set up their Big Data teams and drove the use of customer data and customer research to help the business understand customer and customer data opportunities.

Twitter: @MikeSherman1957

Dr Guo Lei

Senior Lecturer
School of Continuing and Lifelong Education (NUS)

Dr Guo Lei is an active researcher and educator in behavioural research, data analytics, and service innovation, with international experience in delivering applied research and practice-based learning programmes with successful results. She has particular experience in tackling complex challenges through design thinking, business analytics and strategic communications. Dr Guo is also an accomplished author, having publications in both academic and professional domains. She has worked with clients in sectors such as transport, public service, banking, retail, gaming, support services and infocomm. Previous clients include Land Transport Authority of Singapore, Singapore Public Transport Council, Singapore National Library Board, Info-communications Development Authority of Singapore, United Overseas Bank, Bank of China, China Agricultural Bank, Club 21, CapitaLand, Singapore Pools, UK BAE Systems, China Mobile, and Wuxi Municipal Government China.


October 18, 2018
7:00 pm - 9:00 pm
Event Category:


AI Singapore, innovation 4.0, 3 Research Link, Singapore 117602

Singapore, 117602 Singapore